Partner Brand Program

Laurie Yapp Home Partner Brand Program

Laurie Yapp Home partners with brands and makers who emphasize craftsmanship, material integrity, and thoughtful design. Our program is built to provide a considered retail environment, reliable operations, and a design-driven customer audience.

We work closely with partners to present products accurately, communicate availability transparently, and support sustainable long-term growth on both sides.

What We Provide

• Curated placement within our furniture, rug, lighting, and decor collections
• Brand-forward presentation with professional merchandising and imagery standards
• Editorial features, campaigns, and targeted marketing initiatives
• Clear processes for product data, pricing, and order handling
• Direct communication and ongoing merchandising support

Who the Program Is For

We work with established brands, independent makers, and manufacturers whose products align with the Laurie Yapp Home aesthetic and quality expectations.

Partners must:

• Operate a registered business
• Maintain consistent product quality
• Provide reliable fulfillment and communication
• Supply accurate product and availability information

Partner Operations and Expectations

Approved partners participate in a structured onboarding process and receive our Partner Guidelines, which outline merchandising, order handling, and fulfillment standards.

These guidelines include expectations around:

• lead time reliability
• order confirmation timelines
• inventory and availability accuracy
• packaging and shipping performance
• communication responsiveness

Our goal is not rigid enforcement, but predictable service for customers and fair representation of each brand. Consistent operational performance allows us to confidently promote partners and maintain accurate delivery expectations.

Agreements

All approved partners enter into a formal Partner Agreement prior to listing products. The agreement defines commercial terms as well as operational standards designed to ensure a consistent customer experience across the store.

Detailed operational policies are shared privately during onboarding.

Apply

Applications are reviewed on a rolling basis. Approved partners receive onboarding materials, merchandising guidelines, and direct setup support.

Typical response time: 5-7 business days
Contact: support@laurieyappdesign.com